Each celeb participant has selected a lucky nonprofit to promote on the online fundraising platform, which was actually created by Ed Norton, one of the featured actor/activists.
Doe-eyed Zooey Deschanel reps The Innocence Project; Paul Rudd throws a bone to Rolling Dog Farm; Jonah Hill scores big for Nothing but Nets; Sophia Bush says F Cancer and Seth Rogen gives funny money to Hilarity for Charity, just to name a few.
To get this donation celebration started, Firefox forked over an initial $5,000 donation to each worthy cause, but here’s where it gets interesting -- the star who hauls in the most compassionate cash will get an extra $25,000 from the big-hearted web browser!
And there are tons of giveaways for those who give -- Jason Bateman is offering a chance to win an Arrested Development set visit to anyone who raises $59 for City Year and Will Ferrell is bestowing some of his "Sexy Hot Tan Sunscreen" plus a signed cowbell to one donor who sends in more than $19 to Cancer for College. Daaaang, those are killer prizes!
You have until January 11th to join and support your fav celeb’s project -- or start one of your own -- so go click and care!